A strong, sustainable and resilient food industry in Hawai‘i.

The purpose of the Association is to improve conditions in the Hawaii food and beverage industry by actively promoting the strength, sustainability and resilience of Hawaii's food and beverage retailers and suppliers through highly effective advocacy, networking, education and industry and community relations.

• Advocacy: Promote up to three proactive and positive legislative proposals. Ensure members are informed about proposed regulatory changes that impact their business.
• Networking: Offer high value events for members to connect and share their experience, knowledge, and insights.
• Education: Offer educational experiences for member companies and member employees to advance their knowledge and skills so that they may advance the food supply chain towards stronger more sustainable and resilient future.
• Industry and Community Relations: Create opportunities for member companies to share information with other members and the broader community about available technologies, programs, services, and events that promote strength, sustainability, and resilience in our food supply chain.

• Integrity: Carry out all our work with the greatest responsibility and accountability.
• Service: Benefit the public and our stakeholders.
• Sustainability: Meet the needs of the present without compromising the ability of future generations to meet their needs. Preserve a livable environment and enable local businesses to thrive.
• Resilience: Work with the entire food supply chain, non-profits, and government to ensure that, in times of crisis, we can ensure food security.
• Diversity, Equity & Inclusion: Enhance a diverse, equitable and inclusive food system.